Hi Dylan, love the piece!

As you've pointed out, the future of UWB tech is full of possibilities. But as we move to integrate tracking technology into our everyday lives, it's important to also discuss questions of consumer privacy. What's to stop companies from surveilling their customers?

Apple has taken the first step by building privacy into the AirTag and announcing App Tracking Transparency. In your opinion, how might companies developing tracking technology also ensure consumer privacy?