The @ Company

The @ Company Core Values

At The @ Company, we are building a flat organization, where decisions that impact the success of the company will be made at every level. As a group we put together a list of core company values for everyone to keep in mind when they are making decisions. The process of building this list turned out to be a lot of fun!




  1. Have fun — When we started the company we decided we were never going to scare people into engaging with our products/company. We want to create great experiences for people. Fun is a big part of that. If you are working on something and it is not fun, walk away until you can figure out a different approach.
  2. Learn — You should always be growing and learning while working at The @ Company. Pick projects where you are learning or helping others to learn. Take courses and workshops relevant to your project.


  1. Project focused, not “territory” focused.
  2. Ask for help and offer help — If you are stuck with a certain problem or roadblock, always feel free to ask for help. If you see someone needing help and you know how to help or someone else who can assist, do not hesitate.
  3. Communicate often and clearly.
  4. Agility as a team — We evaluate, reevaluate, and pivot often and as needed. We do our best to steer clear of stagnation and dogma.
  5. Purpose, Community, Honesty, Humility — Have fun, and give fun experiences.
  6. Virtual environment — We are a virtual company which allows us to work with the best in the ways that they work best.


  1. Think about things backwards — If you get stuck or feel like the project you are working on isn’t going well, stop and rethink the whole thing backwards. At The @ Company, we are turning many models upside down, so the answer is often in the reverse of what you would normally think.
  2. Simplicity always wins — Making something simple is often harder and takes more time, but is always worth the effort.
  3. Trust in @magic — Alchemists who turn development pain into magic! Trust your instincts.
  4. Continuous improvement — There is always room for improvement. If you find something in the company that could be improved or done differently irrespective of which group it falls under, challenge it and present your idea.
  5. Don’t overthink — Just start doing and learn along the way.
  6. Do it anyway — We are the silent revolution going against the grain in many ways but “do it anyway” (page 18 ED103793.pdf).

Now for some Internet Optimism