We broke up with Google Analytics

Source: Know Your Meme
Source: Cookiebot

So what is a cookie?

A “cookie” is a packet of data that your browser receives from a website’s server. Each time you access the same website’s server, the browser returns the cookie to that server, which can provide information about your browsing activity, authenticate whether or not you are logged in, and more.

Why Google Analytics had to go

If you’re a digital marketer, you’re probably well acquainted with Google Analytics. Marketers love this tool: it’s free, it saves you endless effort by automatically compiling the data it collects, it’s easily integratable with websites — the list goes on.

Matomo, a web analytics software that respects people’s privacy

Our search for an analytics tool that valued people led us to Matomo (originally Piwik). Founded in 2007, Matomo is the Japanese word for honesty, and was inspired by the need for a privacy-conscious, people-centric alternative to Google Analytics. It’s an open-source web analytics platform used on over 1.4 million websites worldwide.

What our popup with Matomo looks like

The conclusion

Though we were initially fearful that leaving Google Analytics might force us to sacrifice a better web experience, we’ve managed to emerge fully intact. Thanks to the existence of software like Matomo, we were able to implement a solution that lets us gather important insights while still treating people like people.

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